Freelance Writer and Editor - B2B and B2C Digital Marketing Content - Copywriter - Keywords for SEO


Forever curious and endlessly creative, ever since graduating from my BA (Hons) in Journalism and Communications 15 years ago I have worked as a freelance writer and editor - covering beauty, skincare, health, events, nutricosmetics, wellness, yoga, interiors, luxury fashion and jewellery as well as tech advancements and apps within these sectors.

I write engaging content for the reader while organically integrating keywords for SEO and product recommendations. 

I also trained and worked as a makeup artist in London and studied natural skincare so have a deep knowledge of the fashion and beauty industries. 

Beauty, Skincare, Fashion, Health, Nutricosmetics, Wellness, Events, Yoga, Luxury Goods

Services

- Articles
- Website Content
- Marketing Emails
- Copywriting - Web Content, Emails, Product/Service Descriptions
- Blog Posts
- Reviews 
- White papers
- Ebooks

I have experience writing about cosmetics, haircare, yoga, nutricosmetics, make up and skincare, events, interiors, luxury fashion, fine jewellery and watches, food and drinks as well as tech developments and apps within these industries.

My Work

This Is the Dry Shampoo Powder That Completely Revives My Hair

Finding the best dry shampoo powders for your hair type will not only stretch out your most recent hair wash but also help reduce the amount of heat you apply through styling. You might be familiar with aerosol dry shampoos. Well, the powder versions are a step up in terms of effectiveness and damage control. If you’re looking for a way to extend the vibrancy of your recent dye job, cut back on shampooing daily, or have a quick-fix hair solution for any last-minute plans—we’ve put together a lis

I’m a Makeup Artist—These Are the Setting Powders I Recommend

In addition, translucent powder functions more like a “finishing powder,” whereas setting powder sits on top of liquid and cream makeup, helping it to adhere to the skin. “Finishing powder, or translucent powder, perfects the skin by absorbing shine and blurring the appearance of pores, fine lines, or other imperfections,” says celebrity makeup artist J Guerra. “If not used carefully, some translucent powders can cause ‘flashback’ in photos or leave a chalky cast on deeper skin tones.” What’s th

Essential Pieces for a Perfect Travel Capsule Wardrobe (2024)

Why Should I Have a Capsule Wardrobe?

If you are looking for less stress and more fun, then cutting down on the amount of clothing you bring on vacation eliminates a huge amount of hassle. If you are flying there is no need to check in a bag, meaning you save yourself money and buy yourself some time before and after your flight. While everyone else is waiting by the luggage carousel—you get to saunter past and head straight to the hotel. Packing and unpacking takes minutes, leaving you feeling

Combine Style and Eco-Responsibility with These Sustainable Fashion Must Haves (2024)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in. The word sustainable gets thrown around alot, especially when it comes to fashion. So much so, that it can sometimes feel as though it has lost all meaning and appears nothing more than a marketing gimmick. We don’t blame you if you feel slightly dubious everytime you see so

Look Flawless on The Big Day with These Essential Tips for Perfect Wedding Makeup (2024)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.‍ Second to your wedding dress, your bridal makeup is going to be one of your top concerns on the big day. Bridal beauty can be a tricky look to get right. It needs to be more elevated than your everyday makeup, but without appearing too heavy. It needs to last from morning t

This Is the Powder Foundation That Makeup Artist & Dermatologists Love

As a makeup artist for more than 15 years, I’ve seen how powder base foundations have improved from the chalky makeup we used to know. The best powder foundations work with your complexion instead of trying to camouflage it with heavy pigments. They come in a range of coverages, from light to full, and have shine-controlling capabilities, with some even providing the added benefit of SPF. Plus, they offer a quicker and cleaner application than their liquid counterparts—making them travel-friendl

Unveiling the Best Eye Makeup Remover Options (2024)

If there is one thing you can do to keep your skin in peak condition, it’s thoroughly clean your face every night—especially the eye area. We all know that feeling of being too tired and lazy at the end of the day and wanting to dive straight into bed. But getting into the habit of washing away any of the day’s makeup and impurities will have you waking up looking fresher and help to prevent your pores from clogging.

What to Consider When Choosing an Eye Makeup Remover

The skin around the eye

Mob wife look gives clean girl the boot – TikTok’s latest fashion trend

Since self-proclaimed “mob wife CEO” and influencer Sarah Arcuri laid out the aesthetic’s basic tenets last October, the social media platform has been obsessed with the over-the-top look, which, its promoters say, works for everyone – as long as they have the attitude to match.

2023 saw the “quiet luxury” and “clean girl” looks reign supreme, but fashion and make-up are doing a complete U-turn in 2024.

Following Arcuri’s statement, influencer Kayla Trivieri enthusiastically announced on the p

These Are the Only Shampoos That Keep Our Color Vibrant, and They're Up to 25% Off Now

We conducted research on the best shampoos for colored hair and got to work testing them out on blondes, reds, brunettes and every shade in between. We evaluated each option on their active ingredients, texture, value and targeted results . After using them for weeks at a time, we combined our favorites with stylist-recommended products to create this list.

Specially formulated to not strip color molecules, color-friendly shampoo is a surefire way to keep your strands shiny and vibrant, while a

Say No to Scents: Our Guide to the Best Fragrance-Free Shampoos for Every Hair Type

If you grew up to the scent of Pantene or Herbal Essences, the concept of a fragrance-free shampoo might seem slightly bleak. But the reality is that for some people, fragrance can be irritating and to blame for certain sensitivities and skin issues. Trichologist Lisa Caddy explains how for those with sensitive skin it’s best to steer clear of scented products all together as they will most likely cause irritation and aggravate existing skin concerns further. She adds however that the absence of

K-Beauty Glow Up: The 20 Best Korean Skincare Products for Every Skin Concern and Budget

Yet with all the different products and Korean brands out there, it can be overwhelming to figure out which products are best and how to incorporate them into your skincare routine. That's why we conducted hours of testing on the best Korean skincare product, evaluating formulas on key ingredients, purpose, and which types of skin they work best on. We also consulted with a dermatologist and considered dozens of top-rated products to ensure we selected the best performing Korean skincare product

Opinion | Gen Z obsessed with anti-ageing? Why celebs like Pamela Anderson give hope

A TikTok video titled “Things I do to slow the ageing process as a 14-year-old” went viral in 2023, racking up over 4 million views. The user opened by saying, “I started to do these things when I was 12.”

Ageing is one thing guaranteed in life. We grow up surrounded by people older than us, knowing inevitably that we are all headed in that direction. Why, then, as a society, do we continue to do everything we can to fight it?

Inclusivity in fashion and beauty has come on leaps and bounds over

The Best Makeup Brush Sets on Amazon (2023)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

All the makeup products in the world are useless unless you have the right tools to apply them. The devil is in the detail when it comes to applying makeup, and even the most expensive eyeshadow or foundation won’t look right if it’s not blended properly. On the flip side,

New Year’s Resolutions on Amazon (2024)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in. The New Year is upon us, and it’s time to start thinking about how to make the most of yourself in 2024. Whether you're looking for a career change, a health kick or an entire lifestyle overhaul, we have rounded up all the tools you’ll need to make keeping your resolutions t

Makeup Artists' Favorite Drugstore Makeup, Starting at Just $7

It wasn’t that long ago that beauty aficionados would be quick to shut down the idea of shopping for makeup at the drugstore. Face wash and deodorant, sure, but foundation, eyeliner, and bronzer were things to be bought at Sephora, not the drugstore. Not anymore. The drugstore is now a veritable treasure trove of insanely great makeup, and everyone knows it.
• Covergirl TruBlend Matte Made Liquid Foundation is 22% off at amazon.com
• Revlon ColorStay Liquid Eye Pen Sharp Line is 30% off at ulta.

The Best Face Masks on Amazon (2023)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

While we would all love to be able to schedule weekly facials at the salon, between work, social, personal lives and budgeting, it’s clearly not realistically possible for the majority of us. But that doesn’t mean you can’t recreate the experience in the comfort of your own

Forget the lean ‘clean girl’ – bulges, muffin tops and weird make-up are in

perpetuated by the trending ‘clean girl’ aesthetic and other such traditional beauty standards

“Mainstream audiences are increasingly fed up with the sameness perpetuated by the trending ‘clean girl’ aesthetic and other such traditional beauty standards , and so are more open to breaking the mould,” explains Christine Chua, a beauty trend forecaster and analyst at trend forecasting firm WGSN.

This approach to fashion and beauty, the opposite of what is seen as traditionally “pretty”, has struc

Kibbe body types went TikTok viral. They stand for everything Gen Z does not

In 1987, image consultant David Kibbe released his book Metamorphosis, which categorised women’s bodies into five main shapes: “dramatic”, “classic”, “natural”, “gamine” and “romantic”.

Despite falling off the radar in the early aughts, the topic has seen a resurgence on social media in recent years, with content creators picking up on it, posting videos and style suggestions for a fresh new audience.

TikTok cannot seem to get enough of Kibbe’s body types, a system which helps categorise a wom

We Tested the 12 Best Eyeliner Pencils, From Drugstore to Luxury

Eyeliner can be hard to perfect, and once you’ve found your look, it can be even harder to break out of your new norm. That said, there are so many formulas out there that are made with ease of use in mind and work to create a variety of looks. Once you’ve figured out how to use them, they may just snag a permanent spot in your routine. Though eyeliner pencils tend to be the easiest to use, they also come with their own set of issues like crumbling when sharpening and drying out. That's why we t

The 14 Best BB Creams We Tested in 2023

While foundation will always have its place in our makeup bag, we just can’t go past the light, easy coverage that a BB cream affords. BB creams—short for beauty or blemish balms—are a hybrid between foundation and skincare. The idea is that they’re easy to apply and even out the skin tone while simultaneously improving its appearance. “BB creams are like a skin tint that provide fresh, healthy-looking coverage without the heaviness of a traditional foundation,” explains makeup artist and beauty

Best Dresses at Zara (2023) | The Quality Edit

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Steve Jobs put uniform dressing on the map, and while we love the no hassle approach to getting dressed in the morning, the thought of wearing black turtlenecks and the same style 501 jeans everyday for the rest of our lives isn’t really making us want to get out of bed to

Latte make-up, girl dinner? Keeping up with Gen Z trends has never been harder

But is this categorisation craze just for fun, or is there more behind Gen Z’s obsession with turning everything into an aesthetic fronted by a viral buzzword?

In fashion, we saw “ cottagecore ” and “whimsigoth” take over. Even if you got slightly sunburned, you could rebrand as a “tomato girl” and call it a day.

These are just the tip of the iceberg, and two of the many trends to be labelled by social media users on TikTok and sites like Aesthetics Wiki in recent months.

When it comes to fas

Our Favorite Contour Palettes From Tom Ford, Makeup by Mario, Patrick Ta, and More Are On Major Sale

Contouring has evolved since its debut on our Instagram feeds in the early 2010s. Now you don’t have to settle for a painted-on look: A number of brands are offering contouring formulas with subtle color payoff and buildable textures that let you work the product up to your desired level of coverage.
• Tom Ford Shade & Illuminate Contour Duo is 15% off at nordstrom.com
• e.l.f. Cream Contour Palette is 15% off at amazon.com
• Makeup by Mario SoftSculpt Shaping Stick is 20% off for Beauty Insider

Kate Moss wore it first, Jennie brought it back: the return of low-rise

As we entered the 2020s, however, TikTok creators embraced all things Y2K – hip-skimming jeans, trousers and skirts included.

Popular jeans brands adopted names like “sky-high”, “high road” and “high life” for their styles, and the return of indie sleaze – a low-rise, rocker aesthetic popular in the mid-noughties – seemed a long way away.

From 2010 to 2020, waistlines went up, and it felt like they would never come down.

Across the board, there has been a yearning for all things ’90s and ’00s
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Contact Me

Email: holdenclare@gmail.com

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