Beauty, Fashion, and Lifestyle Communications  Conversion Optimized Copy and Content for Brands and Media   Copy/Content Writer and Editor Brand Strategist  B2B and B2C Digital Marketing - SEO/AEO/GEO Content and Campaign Management 

  • Copy/Content Writer and Editor
  • Brand Strategist
  • B2B and B2C Digital Marketing - SEO/AEO/GEO
  • Content and Campaign Management

I create high impact copy, punchy headlines, product descriptions, articles, social media posts, and more.

I have written, edited, and produced articles for Glamour, Byrdie, the Reader’s Digest, L’Oreal, The Gloss, InStyle and more. I am extremely passionate about beauty, makeup, skincare, wellness, fitness, health, culture and trends. I have extensive experience creating branded, commerce and affiliate content for various platforms.

After graduating from my BA (Hons) in Journalism and Communications, I trained and worked as a makeup artist. I also have a background in fashion.

I am well versed in SEO/AEO/GEO and always stay up to date with the latest best practices. I am proficient in affiliate platforms, CMS and photo editing software.

I have created engaging copy and content for brands such as Charlotte Tilbury, Michael Kors, Space NK and more, along with working on successful campaigns and strategies.

Beauty, Fashion, Skincare, Haircare, Wellness, Fitness, Health and Lifestyle 

Services

- Copy 

- Content Strategy, Planning, and Management 

- Articles 

- Website Content

- Marketing and Social Media Content

- Commerce Writing and Editing

- User Generated Videos and Photos

- Reviews 

- Branded Articles

- Blog Posts

Please reach out below or email me at holdenclare@gmail.com for more information and rates.

My Work

12 Nude-Pink Lipsticks to Try | L’Oréal Paris

Nude-pink lipstick is what we’d consider a makeup essential. There are a few reasons for this, but ultimately, it boils down to versatility—there’s no makeup look that doesn’t pair well with a soft nude lip. It works for any occasion, from casual days in the office to nights out with friends. Once you find your most flattering match, you may find that your nude lipstick becomes one of the products you reach for most frequently.
Of course, there’s a catch—and in this case, it’s finding the right...

Why dramatic fashion show make-up that went viral was a hit with Gen Z

Hair and make-up, however, are things that everyone can buy into, or at least dream about. As such, many mainstream make-up trends can trace their roots back to haute couture.

Make-up artist Pat McGrath’s porcelain doll looks – think glossy skin, thin, painted eyebrows and bow lips – at Maison Margiela’s haute couture spring/summer 2024 show mark the comeback of fantastical catwalk make-up.

Beauty, too, took a hit. The past decade has seen the public lean in to “natural” beauty looks – somethi

I’m a Makeup Artist—These Are the Setting Powders I Recommend

In addition, translucent powder functions more like a “finishing powder,” whereas setting powder sits on top of liquid and cream makeup, helping it to adhere to the skin. “Finishing powder, or translucent powder, perfects the skin by absorbing shine and blurring the appearance of pores, fine lines, or other imperfections,” says celebrity makeup artist J Guerra. “If not used carefully, some translucent powders can cause ‘flashback’ in photos or leave a chalky cast on deeper skin tones.” What’s th

This Year's Fashion Trends To Emulate - The Gloss Magazine

This year’s Spring/Summer shows are all about promoting wearability. Overall, collections shunned outlandish pieces, favouring beautifully made practical clothing elevated with elegant design details and meticulous attention to fit. Jackets range from durable sport chic in bold colours to leather and suede coats seen at The Row and Loewe, which make instant staples. 
Workwear has returned to classic business code with timeless tailoring. While there’s a strong masculine influence – especially at...

I’m a Makeup Artist & This Is My Honest Review of Jones Road Beauty Products

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.










In a saturated industry such as makeup, it takes something really special to stand out. When Jones Road launched five years ago, it became an immediate success. Having moved on from her namesake label, Bobbi Brown saw the need for a brand that prov...

Office wear gets sexy makeover in viral TikTok fashion trend

Tailored skirts, skinny glasses, white shirts and loafers may sound like boring staples you need for a conventional office job. Gen Z, however, has pivoted these basic pieces to tap into a new trend known as “corporate sleaze”.

By doing things like shortening skirts, unbuttoning shirts and adding in pairs of sheer knee-high socks, traditional pieces have been given a sexy makeover in the latest aesthetic to become a viral TikTok trend.

A relative of “indie sleaze”, which was popular from aroun...

Three Ways To Perfect A Luxe Mother’s Day Outing

If anyone truly deserves to be lavished with love and care, it’s our mothers. One day a year simply doesn’t suffice to express the boundless appreciation and gratitude we feel for everything they’ve done for us. This year, we’re gifting them with something as extraordinary as they are — something that will remind them daily of the depth of our love. Inspired by the spirit of adventure and the allure of escape embodied in Michael Kors Pour Femme, we are whisking our mothers away on a day they’ll...

Essential Pieces for a Perfect Travel Capsule Wardrobe (2024)

Why Should I Have a Capsule Wardrobe?

If you are looking for less stress and more fun, then cutting down on the amount of clothing you bring on vacation eliminates a huge amount of hassle. If you are flying there is no need to check in a bag, meaning you save yourself money and buy yourself some time before and after your flight. While everyone else is waiting by the luggage carousel—you get to saunter past and head straight to the hotel. Packing and unpacking takes minutes, leaving you feeling

Mob wife look gives clean girl the boot – TikTok’s latest fashion trend

Since self-proclaimed “mob wife CEO” and influencer Sarah Arcuri laid out the aesthetic’s basic tenets last October, the social media platform has been obsessed with the over-the-top look, which, its promoters say, works for everyone – as long as they have the attitude to match.

2023 saw the “quiet luxury” and “clean girl” looks reign supreme, but fashion and make-up are doing a complete U-turn in 2024.

Following Arcuri’s statement, influencer Kayla Trivieri enthusiastically announced on the p

Augustinus Bader The Cream | Space NK

These Terms of Use govern your conduct associated with the Customer Stories service offered by Space NK (the "CRR Service"). To the extent of any conflict between Space NK's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service. By submitting any content to Space NK, you represent and warrant that: You further agree and warrant that you shall not submit any content: You agree to indemnify and hold Space NK (and its officers, directors, agents, su...

Contact Me

Email: holdenclare@gmail.com

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