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Freelance Beauty and Style Writer, Editor, Commerce Content Makeup, Skincare, Haircare, and Fashion UGC Creator B2B and B2C Digital Marketing - SEO Over 15 experience working in the beauty and fashion industry.

After graduating from my BA (Hons) in Journalism and Communications, I trained and worked as a makeup artist.

I have written beauty and fashion articles for Glamour US, Byrdie, the Reader’s Digest, L’Oreal, The Quality Edit, InStyle and more. I am extremely passionate about makeup, skincare, and fashion and love finding the best products available for readers. I have extensive experience creating commerce and affiliate content for various digital outlets and brands. 

I am well versed in SEO and always stay up to date with the latest best practices.

I also create organic UGC video and photo content to accompany my articles, as well as for beauty and fashion brands.

Beauty, Skincare, Haircare, and Fashion Content

Services

- Articles
- Website Content
- Commerce Writing and Editing
- User Generated Videos and Photos
- Makeup Tutorial Videos
- Fashion Videos and Photos  
- Reviews
- Blog Posts

Please reach out below or email me at holdenclare@gmail.com for more information and rates.

My Work

Best Mini Skirts for Every Occasion (2025) | The Quality Edit

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.Last year saw office sirens and mob wives pop up all over social media, and while viral trends tend to die off quite quickly, one item that both aesthetics embraced has stuck around and looks set to be seen everywhere this year. Mini-skirts are now worn in the office, for wee...
Flow Space •

I’m a Makeup Artist & These Are the 12 Liquid Eyeshadows I Love for Mature Skin

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
As a makeup artist, one of the best pieces of beauty advice I can give is to continue to evolve your beauty routine as you age. There is no need to say goodbye to your favorite looks, you simply need to update them with products that work with your skin as oppose...
Byrdie •

The 15 Best Oribe Hair Products Byrdie Editors Swear By

Many haircare brands boast "salon-quality" products, but what does that actually mean? There are lots of salons, after all, that probably have entirely different definitions of "quality."

Well, it definitely helps when you have a famed celebrity hairstylist behind your brand—in this case, the legendary Oribe Canales, who founded Oribe with partner Daniel Kaner in 2008.

"Oribe was the man behind seminal supermodel looks in the early '90s and Jennifer Lopez's bigger-than-life styles," Kaner, t...
Byrdie •

The 15 Best Scalp Scrubs We Tested That Left Us Flake-Free

If you haven’t tried a scalp scrub, get on it, stat. After all, your scalp is like the rest of your skin—dead cells can pile up, and pores can get clogged. Plus, tons of residue builds up from the styling products we use day in and day out. “Regular exfoliation can help remove product residue and environmental pollutants that can build up and potentially even affect how well your hair is growing,” explains Shelly Aguirre, a stylist at Maxine Salon in Chicago.

The easiest way to exfoliate your...
Byrdie •

Enhance Your Facial Structure With These MUA-Approved Cream Contour Palettes

What to Look for in a Cream Contour Palette

Shade: Look for a color (or colors) that look like the color of a shadow on your face in natural lighting. “It should be a few shades darker than your natural skin tone, but not significantly darker,” explains Cantor. We like palettes with multiple contour shades since we can use it year-round as our face gets lighter and darker.
Cool Undertones: Cantor says you want cooler tones in a contouring product rather than warm, bronzy tones. “If they’re to...
Byrdie •

The Next Eyeliner You Buy Should Be Oil-Free—These Are Our Faves

Oil-free eyeliner is perfect if you tend to have oily lids, live in a humid climate, or just demand high performance from your eyeliner. Your eye shape and lashes can also play a role: “It is best for hooded eyes because it does not transfer once it dries down,” says celebrity makeup artist Natalia Thomas. “It is perfect for those of us who wear lash extensions because the formula won’t compromise the glue, causing lash extension fallout.” This applies to both extensions and more temporary false...

Forme Posture Bra Review: Is it worth the hype? (2024) | The Quality Edit

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.No matter how hard I try, I have always struggled to maintain good posture. When I’m working, I find myself slouching; at the gym, I have to remind myself to keep my shoulders back. So, when I heard about these posture-correcting bras from Forme I was immediately intrigued. T...
The Gloss Magazine •

This Year's Fashion Trends To Emulate - The Gloss Magazine

This year’s Spring/Summer shows are all about promoting wearability. Overall, collections shunned outlandish pieces, favouring beautifully made practical clothing elevated with elegant design details and meticulous attention to fit. Jackets range from durable sport chic in bold colours to leather and suede coats seen at The Row and Loewe, which make instant staples. 
Workwear has returned to classic business code with timeless tailoring. While there’s a strong masculine influence – especially at...
Byrdie •

These 13 Drugstore Hair Dyes Make It Easy to Refresh Your Hair Color for Spring

What to Look for in Box Dye

Active Ingredients: Ammonia is the active ingredient in many drugstore hair dyes. In addition to having a strong smell, this chemical can be harsh on hair and potentially irritating to the skin . "Finding an ammonia-free hair dye can be beneficial for both sensitive skin types and novices who are coloring their hair for the first time," says celebrity hairstylist Christin Brown. 
Nourishing Ingredients: Many formulas today contain nourishing ingredients to offset t...

Best Hair Rollers for Volume, Curl, and Body (2025) | The Quality Edit

The Roller Club Curling Hot Hair Rollers$129$129Code:Hot Curls. Credit: DryBarLooking to achieve a salon-worthy blowout at home? This set of hot rollers from Dry Bar is the investment you need to make. The ceramic barrels not only work to curl your hair but also smooth frizz and increase shine. These rollers are suitable for all hair types and work to create voluminous bouncy curls that last.We likeWe don't like$129atDryBaratAmazonVolumizing Roller Hair Clips$8$8Code:Fringe Benefits. Credit: Kit...
L'Oréal Paris •

How To Apply Makeup Like a Pro - L’Oréal Paris

We’ll be honest: Learning how to apply makeup—and make it last—can feel a bit daunting. Social media is full of makeup application techniques and tutorials, but they rarely cover the basics. It can be hard to know where to start or even what to use to create your desired look.


That’s precisely why we’ve put together this back-to-basics guide. Here, we cover everything from skin prep (a must for great-looking makeup) to what order to put on makeup for the most seamless, natural-...
Byrdie •

The 13 Best Leggings We Tested and Love for Spring Transition Looks

However, the increase in demand for leggings has led to a surge in low-quality options that pile, tear, rip, or go see-through when stretched. To find the best leggings, we tested 20 different pairs over six weeks. Our testing network wore them exercising, for household chores, and various other activities, as well as washing them. Below are the highest-rated pairs for fit, comfort, price, performance, and compression.
While leggings sometimes get a hard time from the fashion pack, there is no...
South China Morning Post •

Office wear gets sexy makeover in viral TikTok fashion trend

Tailored skirts, skinny glasses, white shirts and loafers may sound like boring staples you need for a conventional office job. Gen Z, however, has pivoted these basic pieces to tap into a new trend known as “corporate sleaze”.

By doing things like shortening skirts, unbuttoning shirts and adding in pairs of sheer knee-high socks, traditional pieces have been given a sexy makeover in the latest aesthetic to become a viral TikTok trend.

A relative of “indie sleaze”, which was popular from aroun...
The Gloss Magazine •

Embrace Elevated Athleisure Wear With These Chic Picks - The Gloss Magazine

We’re all about comfort while still looking chic. Gone are the days of shapeless tracksuits or style-less leggings. Thanks to the rise in popularity of trends such as tenniscore and preppy chic, there are enough stylishly sporty offerings to seamlessly crossover between yoga, pilates, the gym and brunch. Higher quality fabrics, elegant design details and better fits keep athleisure wear looking elevated and put together. We love styling our ‘fits with jewellery and sunglasses, with or without th...
Glamour •

This Blue Shampoo Helps Keep My Brown Hair from Turning Brassy

If you have brown hair, getting rid of unwanted red and orange tones can be taken care of by adding one of the best blue shampoos. Brunettes often see their rich color diminishing and taking on a more brassy finish with every shampoo wash. Luckily, similar to how purple shampoo counteracts yellow tones with blond hair, blue shampoo is a type of toning product that can help maintain natural or highlighted brown hair. According to Rogerio Cavalcante, hairstylist and owner of the Second Floor Salon...
The Quality Edit •

Best Waterproof and Tarnish-Resistant Jewelry (2024)

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

If you are sick of taking off your jewelry everytime you hit the gym or jump in the shower, it’s time to add some of these waterproof pieces to your collection. Tarnish-free jewelry keeps its color and doesn't fade over time. Another major bonus is that it doesn't turn your
Byrdie •

Scalp Concealers Quickly Hide Hair Loss—Here Are the Best We Tested

Whether it be a widening part or thinning patches, hair loss can be annoying and inconvenient. But it’s not uncommon. About 55% of women will experience hair loss by the age of 70, according to the Mayo Clinic.

There are various fixes to grow your hair back, such as hair loss treatments or even hair transplants. But if you’re looking for a quick solution that can cover hair loss easily, a scalp concealer might be your best bet. “A scalp concealer is used to cover up thinning, balding, and patc...
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Email: holdenclare@gmail.com

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