Freelance Copy/Content Writer and Editor Brand Strategist B2B and B2C Digital Marketing - SEO Content and Campaign Management Over a decade of experience creating copy, content, and working on campaigns for beauty, makeup, skin and hair care, lifestyle, wellness, fitness, and healthcare brands and media outlets.   .

I create high impact copy, punchy headlines, product descriptions, articles, social media posts, and more

After graduating from my BA (Hons) in Journalism and Communications, I trained and worked as a makeup artist. 

I have written articles for Glamour US, Byrdie, the Reader’s Digest, L’Oreal, The Quality Edit, InStyle and more. I am extremely passionate about makeup, skincare, wellness, fitness, health and style. I have extensive experience creating branded, commerce and affiliate content for various platforms. 

I am well versed in SEO and always stay up to date with the latest best practices 

I have created engaging copy and content for brands such as Charlotte Tilbury, Michael Kors, Space NK and more, along with working on successful campaigns and strategies. 

Beauty, Skincare, Haircare, Wellness, Fitness, Health and Style Content

Services

- Copy 

- Content Strategy, Planning, and Management 

- Articles 

- Website Content

- Marketing and Social Media Content

- Commerce Writing and Editing

- User Generated Videos and Photos

- Reviews 

- Branded Articles

- Blog Posts

Please reach out below or email me at holdenclare@gmail.com for more information and rates.

My Work

Will a multivitamin increase my kid's appetite?

“I’m not hungry”, is the far too familiar response many parents are faced with at mealtimes. While picky eaters may have at least one ‘safe’ dish they’ll accept, some kids refuse food constantly on the basis of a poor appetite. While it can often come down to just being a difficult phase and one which they will eventually grow out of, there are a couple of interim solutions you can implement to help increase your child’s appetite and develop healthy food habits.
 
If your child has refused food...

The 9 Best Nail Files for Salon-Quality Manicures at Home, From Just $2

What to Look for in a Nail File

Grit: In traditional files, this refers to how coarse or fine the texture is. “Nail file grit ranges from 80 to 240. The higher the grit, the finer the file is,” explains nail expert Brittney Boyce. For gels or extensions, anywhere from 100 to 180 grit is a great choice. For natural nails, 180 is the minimum, she says.
Type: There are classic emery boards, which are inexpensive and easy to stock up on when you just need to get the job done. If you want to make...

Say Goodbye to Summer Redness: We Tested the Best Moisturizers for Rosacea

To find the best moisturizers for rosacea, we conducted hours of research and tested multiple options for weeks to pick the best of the best, evaluating picks based on their active ingredients, anti-inflammatory properties, and more. We also noticed how effectively they reduced redness and soothed the skin.
Rosacea is an immunity imbalance that breaks the skin barrier and causes inflammation. Anything from sun exposure and spicy food to red wine, stress, and even hot yoga can trigger it. "It is...

Are You Removing Your Makeup Wrong?

Night is a pivotal time for your skin. While you’re catching your zzzs, your skin undergoes a renewal process where cells regenerate, improving your skin’s barrier and repairing the damage it took during the day. It’s what keeps your skin looking healthy, plump, and youthful. That means, one of the worst things you can do for your skin is sleep with your makeup on.When you sleep with makeup on, it disrupts that natural renewal process, trapping the dead skin that would normally be shed. This can...

This Works Deep Sleep Shower Gel | Space NK

Get that perfect peaceful night’s sleep with This Works Deep Sleep Shower Gel, an ultra-soothing body wash featuring natural ingredients to relax and calm the mind before bedtime.

Free from sulphates, alcohol and artificial fragrances and colours, This Works Deep Sleep Shower Gel is packed with a natural blend of highly concentrated pure essential oils, including vetivert, chamomile and lavender, as well as coconut oil to soften and protect the skin.

Augustinus Bader The Cream | Space NK

Refresh the complexion and show off a more radiant look with the Augustinus Bader The Cream, a skincare treatment that can help to minimise the various signs of ageing.

This lightweight formula delivers a nourishing dose of hydration to the skin and encourages a brighter, more contoured look. It is powered by an effective blend of calming aloe vera, amino acids and antioxidants, which help to protect the skin from free radical damage. A combination of vitamins A, B, C and E support healthy skin function, soothe irritation and promote a plumper look.

Medik8 Crystal Retinal 1 Stable Retinal Night Serum | Space NK

Give daily skincare routines a boost with the gentle but effective power of Medik8 Crystal Retinal® 1, a cutting-edge vitamin A serum designed to deliver fast results without causing irritation. With its ground-breaking retinaldehyde formula, this serum works faster than traditional retinol to deliver smoother, firmer skin.

Designed for sensitive skin or those new to vitamin A, it addresses the signs of ageing, such as fine lines, wrinkles and uneven skin tone, to leave the skin looking and feeling more youthful.

The advanced stability system in the retinal serum ensures that each drop maintains the highest strength until the very last use, while added hyaluronic acid helps to hydrate and vitamin E works to protect the skin.

Flowspace Wellness Awards 2025

If there’s one thing we know about women in midlife, it’s that we’re more discerning than ever before, and that certainly extends to our shopping habits. Whether we’re buying skincare, beauty products, exercise gear, or sleep tech, we’re looking for products that are science-backed and expert-vetted, with proven results.That’s why, for Flow Space’s second annual Wellness Awards, we spoke to more than 50 experts — including OB/GYNs, celebrity makeup artists, dermatologists, psychotherapists, and...

These Face Masks Give You a True Spa Day for Just $10 (Plus Our Fave's on Sale)

Whether you are looking to soothe irritation, eliminate blackheads, or give your skin an extra boost of hydration, we found the best drugstore face masks for every concern after rigorous testing. Check out the most effective options below to get your skin into peak condition.
While they might not be part of your everyday skincare routine, face masks are the must-have skin treat to give our complexions an extra dose of TLC. The good news is that the drugstore has some of the best options. “Many...

Yes, You Can Get Beautiful Highlights at Home, Starting at $12

What to Look for in an At-Home Highlighting Kit

Lightener or Bleaching Powder: Hair colorist Tiffanie Richards suggests you use products that contain a lightener or bleaching powder rather than a high-lift color. This is a little safer for at-home use because it will allow you to check the color of your highlights every few minutes until you reach your desired result.
Nourishing Ingredients: Bleaching your hair can be damaging and drying, and it's best left to a pro if you already have severe...

The 12 Best Sheet Masks for Mature Skin, According to a Dermatologist

While you may have your regular skincare routine perfected at this life stage, introducing a sheet mask into your regimen a couple of times a week can help you to target specific issues. Whether you are dealing with tired-looking skin, redness, or dry patches, sheet masks might be just the skin fix you need to get your complexion glowing again. 


“The beauty of sheet masks is that individuals of all skin types can benefit from using them,” notes New York based board-certified cosmetic dermatol...

These Derm-Approved SPF Lip Balms Will Hydrate & Protect Your Lips All Summer Long

Although it is one of the most important areas of the face to take care of, we often forget to keep our lips sufficiently protected from the sun. Neglecting our lips can not only result in sunburn but also in dry, irritated, and peeling skin. 


This is even more apparent as our skin matures, as board-certified cosmetic dermatologist Dr. Michele Green explains. “As we age, the skin’s ability to retain moisture diminishes, and the skin thins, leading to drier lips in middle age and beyond,” Dr....

Stylists Swear By These 10 Anti-Humidity Hair Products That Are Perfect for Taming Summer Frizz

Humidity can wreak havoc on your hair. As soon as the moisture levels go up in the air — like, say, when the weather gets warmer in spring and summer — your regular hair care routine suddenly proves useless and it can feel as though there is nothing you can do to tame the frizz. Mature hair can suffer even more intensely, says senior stylist Scott Fabian of the Ollin Salon in New York. “Humidity affects middle-aged hair more as it tends to be on the drier side and will pull moisture from the air...

Yes, Your Hair Gets Frizzier as You Age — Experts Say These Nourishing Products Can Help

For those with frizzy hair, finding a hair care routine that works can be slightly more difficult. You may have recently gone gray, or found that your once straight strands have decided to change texture as you age. While it can be tempting to reach for the hair straighteners to keep all that static under control, it turns out that over-styling can exacerbate the issue even further.  


“Hair texture can change in middle age as the hair follicles shrink in size, producing thinner and fewer stra...

I’m a Makeup Artist & This Is My Honest Review of Jones Road Beauty Products

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.










In a saturated industry such as makeup, it takes something really special to stand out. When Jones Road launched five years ago, it became an immediate success. Having moved on from her namesake label, Bobbi Brown saw the need for a brand that prov...

Three Ways To Perfect A Luxe Mother’s Day Outing

If anyone truly deserves to be lavished with love and care, it’s our mothers. One day a year simply doesn’t suffice to express the boundless appreciation and gratitude we feel for everything they’ve done for us. This year, we’re gifting them with something as extraordinary as they are — something that will remind them daily of the depth of our love. Inspired by the spirit of adventure and the allure of escape embodied in Michael Kors Pour Femme, we are whisking our mothers away on a day they’ll...

Best Mini Skirts for Every Occasion (2025) | The Quality Edit

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.Last year saw office sirens and mob wives pop up all over social media, and while viral trends tend to die off quite quickly, one item that both aesthetics embraced has stuck around and looks set to be seen everywhere this year. Mini-skirts are now worn in the office, for wee...

I’m a Makeup Artist & These Are the 12 Liquid Eyeshadows I Love for Mature Skin

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
As a makeup artist, one of the best pieces of beauty advice I can give is to continue to evolve your beauty routine as you age. There is no need to say goodbye to your favorite looks, you simply need to update them with products that work with your skin as oppose...

Do Vitamins Help With Children’s Moods

Constant tantrums and emotional outbursts from children can test any parent’s patience. If you feel like you are at a loss as to why your child always seems to be cranky, it is worth checking to see if all of their nutritional needs are being met. Deficiencies in various vitamins and minerals can lead to emotional instability and increased irritability in kids. There are a number of specific vitamins that help to improve everything from attention span to the regulation of certain brain chemicals...

The 15 Best Oribe Hair Products Byrdie Editors Swear By

Many haircare brands boast "salon-quality" products, but what does that actually mean? There are lots of salons, after all, that probably have entirely different definitions of "quality."

Well, it definitely helps when you have a famed celebrity hairstylist behind your brand—in this case, the legendary Oribe Canales, who founded Oribe with partner Daniel Kaner in 2008.

"Oribe was the man behind seminal supermodel looks in the early '90s and Jennifer Lopez's bigger-than-life styles," Kaner, t...

The 15 Best Scalp Scrubs We Tested That Left Us Flake-Free

If you haven’t tried a scalp scrub, get on it, stat. After all, your scalp is like the rest of your skin—dead cells can pile up, and pores can get clogged. Plus, tons of residue builds up from the styling products we use day in and day out. “Regular exfoliation can help remove product residue and environmental pollutants that can build up and potentially even affect how well your hair is growing,” explains Shelly Aguirre, a stylist at Maxine Salon in Chicago.

The easiest way to exfoliate your...

Enhance Your Facial Structure With These MUA-Approved Cream Contour Palettes

What to Look for in a Cream Contour Palette

Shade: Look for a color (or colors) that look like the color of a shadow on your face in natural lighting. “It should be a few shades darker than your natural skin tone, but not significantly darker,” explains Cantor. We like palettes with multiple contour shades since we can use it year-round as our face gets lighter and darker.
Cool Undertones: Cantor says you want cooler tones in a contouring product rather than warm, bronzy tones. “If they’re to...

Enhance Your Facial Structure With These MUA-Approved Cream Contour Palettes

What to Look for in a Cream Contour Palette

Shade: Look for a color (or colors) that look like the color of a shadow on your face in natural lighting. “It should be a few shades darker than your natural skin tone, but not significantly darker,” explains Cantor. We like palettes with multiple contour shades since we can use it year-round as our face gets lighter and darker.
Cool Undertones: Cantor says you want cooler tones in a contouring product rather than warm, bronzy tones. “If they’re to...
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Email: holdenclare@gmail.com

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