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Beauty, Fashion, Health, and Lifestyle Communications  Conversion Optimized Copy and Content for Brands and Media   Copy/Content Writer and Editor Brand Strategist  B2B and B2C Digital Marketing - SEO/AEO/GEO Content and Campaign Management 

  • Copy/Content Writer and Editor
  • Brand Strategist
  • B2B and B2C Digital Marketing - SEO/AEO/GEO
  • Content and Campaign Management

I create high impact copy, punchy headlines, product descriptions, articles, social media posts, and more.

I have written, edited, and produced articles for Glamour, Byrdie, the Reader’s Digest, L’Oreal, The Gloss, InStyle and more. I am extremely passionate about beauty, makeup, skincare, wellness, fitness, health, culture and trends. I have extensive experience creating branded, commerce and affiliate content for various platforms.

After graduating from my BA (Hons) in Journalism and Communications, I trained and worked as a makeup artist. I also have a background in fashion.

I am well versed in SEO/AEO/GEO and always stay up to date with the latest best practices. I am proficient in affiliate platforms, CMS and photo editing software.

I have created engaging copy and content for brands such as Charlotte Tilbury, Michael Kors, Space NK and more, along with working on successful campaigns and strategies.

Beauty, Fashion, Skincare, Haircare, Wellness, Fitness, Health and Lifestyle 

Services

- Copy 

- Content Strategy, Planning, and Management 

- Articles 

- Website Content

- Marketing and Social Media Content

- Commerce Writing and Editing

- User Generated Videos and Photos

- Reviews 

- Branded Articles

- Blog Posts

Please reach out below or email me at holdenclare@gmail.com for more information and rates.

My Work

Glamour •

How to Style Suede Boots Like a Fashion Pro This Winter

This fall and winter, fashion pros are putting their leather boots into semi-retirement as they pour all their attention into how to style suede boots. Soft and sophisticated, the luxurious fabric is more durable than you think (as long as you clean your suede shoes the right way, of course). For the last few seasons, suede bags have been gaining ground over their leather counterparts; and now that the trend has moved on to footwear, a pair of deep brown suede boots has become the must-have piec...
Glamour •

How to Style a Bodysuit for Absolutely Every Occasion This Fall

Tiktok is full of videos on how to style a bodysuit—not surprising, given the versatility of this wardrobe staple. No matter what neckline you prefer, there is a leotard that’s cut to suit your shape. (Anytime I find a style that suits me, I pick it up in at least two colors.) What originally began as shapewear has now become acceptable attire for workouts, lunches, the office, and even eveningwear.If you want to how to style a bodysuit like a true fashion pro, however, you’ll need to look beyon...
Glamour •

How to Style Moto Boots Like a Fashion Insider This Fall

Every year, I get pulled into trying the latest heel trend. Whether it’s barely-there mules or sky-high platforms doesn’t matter—I am forever adding unpractical footwear to my closet. I never learn; as beautiful as they are, these shoes are only worn a handful of times at most. Learning how to style moto boots, however, is a skill that has served me almost daily. I find myself always reaching for the edgy style—defined by its chunky silhouette and buckles—over and over again, especially in the w...
L'Oréal Paris •

12 Nude-Pink Lipsticks to Try | L’Oréal Paris

Nude-pink lipstick is what we’d consider a makeup essential. There are a few reasons for this, but ultimately, it boils down to versatility—there’s no makeup look that doesn’t pair well with a soft nude lip. It works for any occasion, from casual days in the office to nights out with friends. Once you find your most flattering match, you may find that your nude lipstick becomes one of the products you reach for most frequently.
Of course, there’s a catch—and in this case, it’s finding the right...
South China Morning Post •

Why dramatic fashion show make-up that went viral was a hit with Gen Z

Hair and make-up, however, are things that everyone can buy into, or at least dream about. As such, many mainstream make-up trends can trace their roots back to haute couture.

Make-up artist Pat McGrath’s porcelain doll looks – think glossy skin, thin, painted eyebrows and bow lips – at Maison Margiela’s haute couture spring/summer 2024 show mark the comeback of fantastical catwalk make-up.

Beauty, too, took a hit. The past decade has seen the public lean in to “natural” beauty looks – somethi
Glamour •

I’m a Makeup Artist—These Are the Setting Powders I Recommend

In addition, translucent powder functions more like a “finishing powder,” whereas setting powder sits on top of liquid and cream makeup, helping it to adhere to the skin. “Finishing powder, or translucent powder, perfects the skin by absorbing shine and blurring the appearance of pores, fine lines, or other imperfections,” says celebrity makeup artist J Guerra. “If not used carefully, some translucent powders can cause ‘flashback’ in photos or leave a chalky cast on deeper skin tones.” What’s th
The Gloss Magazine •

This Year's Fashion Trends To Emulate - The Gloss Magazine

This year’s Spring/Summer shows are all about promoting wearability. Overall, collections shunned outlandish pieces, favouring beautifully made practical clothing elevated with elegant design details and meticulous attention to fit. Jackets range from durable sport chic in bold colours to leather and suede coats seen at The Row and Loewe, which make instant staples. 
Workwear has returned to classic business code with timeless tailoring. While there’s a strong masculine influence – especially at...
Flow Space •

I’m a Makeup Artist & This Is My Honest Review of Jones Road Beauty Products

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.










In a saturated industry such as makeup, it takes something really special to stand out. When Jones Road launched five years ago, it became an immediate success. Having moved on from her namesake label, Bobbi Brown saw the need for a brand that prov...
South China Morning Post •

Office wear gets sexy makeover in viral TikTok fashion trend

Tailored skirts, skinny glasses, white shirts and loafers may sound like boring staples you need for a conventional office job. Gen Z, however, has pivoted these basic pieces to tap into a new trend known as “corporate sleaze”.

By doing things like shortening skirts, unbuttoning shirts and adding in pairs of sheer knee-high socks, traditional pieces have been given a sexy makeover in the latest aesthetic to become a viral TikTok trend.

A relative of “indie sleaze”, which was popular from aroun...
The Zoe Report •

Three Ways To Perfect A Luxe Mother’s Day Outing

If anyone truly deserves to be lavished with love and care, it’s our mothers. One day a year simply doesn’t suffice to express the boundless appreciation and gratitude we feel for everything they’ve done for us. This year, we’re gifting them with something as extraordinary as they are — something that will remind them daily of the depth of our love. Inspired by the spirit of adventure and the allure of escape embodied in Michael Kors Pour Femme, we are whisking our mothers away on a day they’ll...
The Quality Edit •

Essential Pieces for a Perfect Travel Capsule Wardrobe (2024)

Why Should I Have a Capsule Wardrobe?

If you are looking for less stress and more fun, then cutting down on the amount of clothing you bring on vacation eliminates a huge amount of hassle. If you are flying there is no need to check in a bag, meaning you save yourself money and buy yourself some time before and after your flight. While everyone else is waiting by the luggage carousel—you get to saunter past and head straight to the hotel. Packing and unpacking takes minutes, leaving you feeling
South China Morning Post •

Mob wife look gives clean girl the boot – TikTok’s latest fashion trend

Since self-proclaimed “mob wife CEO” and influencer Sarah Arcuri laid out the aesthetic’s basic tenets last October, the social media platform has been obsessed with the over-the-top look, which, its promoters say, works for everyone – as long as they have the attitude to match.

2023 saw the “quiet luxury” and “clean girl” looks reign supreme, but fashion and make-up are doing a complete U-turn in 2024.

Following Arcuri’s statement, influencer Kayla Trivieri enthusiastically announced on the p
Space NK •

Augustinus Bader The Cream | Space NK

These Terms of Use govern your conduct associated with the Customer Stories service offered by Space NK (the "CRR Service"). To the extent of any conflict between Space NK's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service. By submitting any content to Space NK, you represent and warrant that: You further agree and warrant that you shall not submit any content: You agree to indemnify and hold Space NK (and its officers, directors, agents, su...
theSkimm •

Tried the SkinCeuticals C E Ferulic Acid—Here Is My Honest Review

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permissionThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by th...
Flow Space •

Flowspace Wellness Awards 2025

If there’s one thing we know about women in midlife, it’s that we’re more discerning than ever before, and that certainly extends to our shopping habits. Whether we’re buying skincare, beauty products, exercise gear, or sleep tech, we’re looking for products that are science-backed and expert-vetted, with proven results.That’s why, for Flow Space’s second annual Wellness Awards, we spoke to more than 50 experts — including OB/GYNs, celebrity makeup artists, dermatologists, psychotherapists, and...
Space NK •

Cleanser 200ml - Eve Lom | Space NK

These Terms of Use govern your conduct associated with the Customer Stories service offered by Space NK (the "CRR Service"). To the extent of any conflict between Space NK's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service. By submitting any content to Space NK, you represent and warrant that: You further agree and warrant that you shall not submit any content: You agree to indemnify and hold Space NK (and its officers, directors, agents, su...
Space NK •

This Works Deep Sleep Shower Gel | Space NK

These Terms of Use govern your conduct associated with the Customer Stories service offered by Space NK (the "CRR Service"). To the extent of any conflict between Space NK's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service. By submitting any content to Space NK, you represent and warrant that: You further agree and warrant that you shall not submit any content: You agree to indemnify and hold Space NK (and its officers, directors, agents, su...
Glamour •

This Blue Shampoo Helps Keep My Brown Hair from Turning Brassy

If you have brown hair, getting rid of unwanted red and orange tones can be taken care of by adding one of the best blue shampoos. Brunettes often see their rich color diminishing and taking on a more brassy finish with every shampoo wash. Luckily, similar to how purple shampoo counteracts yellow tones with blond hair, blue shampoo is a type of toning product that can help maintain natural or highlighted brown hair. According to Rogerio Cavalcante, hairstylist and owner of the Second Floor Salon...
Byrdie •

These Face Masks Give You a True Spa Day for Just $10 (Plus Our Fave's on Sale)

Whether you are looking to soothe irritation, eliminate blackheads, or give your skin an extra boost of hydration, we found the best drugstore face masks for every concern after rigorous testing. Check out the most effective options below to get your skin into peak condition.
While they might not be part of your everyday skincare routine, face masks are the must-have skin treat to give our complexions an extra dose of TLC. The good news is that the drugstore has some of the best options. “Many...
theSkimm •

Face Moisturizers, Creams, and Oils Approved by the National Eczema Association

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permissionThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by th...
Byrdie •

Say Goodbye to Summer Redness: We Tested the Best Moisturizers for Rosacea

To find the best moisturizers for rosacea, we conducted hours of research and tested multiple options for weeks to pick the best of the best, evaluating picks based on their active ingredients, anti-inflammatory properties, and more. We also noticed how effectively they reduced redness and soothed the skin.
Rosacea is an immunity imbalance that breaks the skin barrier and causes inflammation. Anything from sun exposure and spicy food to red wine, stress, and even hot yoga can trigger it. "It is...
Flow Space •

I’m a Makeup Artist & These Are the 12 Liquid Eyeshadows I Love for Mature Skin

All products and services featured are independently chosen by editors. However, Flow Space may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
As a makeup artist, one of the best pieces of beauty advice I can give is to continue to evolve your beauty routine as you age. There is no need to say goodbye to your favorite looks, you simply need to update them with products that work with your skin as oppose...
theSkimm •

We Tested All of Avène’s Best-Selling Products, and Narrowed Them Down to These Must-Haves

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permissionThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by th...
Flow Space •

The 12 Best Sheet Masks for Mature Skin, According to a Dermatologist

While you may have your regular skincare routine perfected at this life stage, introducing a sheet mask into your regimen a couple of times a week can help you to target specific issues. Whether you are dealing with tired-looking skin, redness, or dry patches, sheet masks might be just the skin fix you need to get your complexion glowing again. 


“The beauty of sheet masks is that individuals of all skin types can benefit from using them,” notes New York based board-certified cosmetic dermatol...
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Email: holdenclare@gmail.com

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